Wine to Asia is the most important trade show in Asia ideated and curated by Veronafiere. As result of the joint venture with Shenzhen Pacco Communication, Wine to Asia aims to become the international reference fair in the wine and spirits sector in Asia, starting from the chosen city: Shenzhen. This metropolis in southern China is the economic and strategic hub of the Greater Bay Area (GBA), one of China's most important development areas. 

Wine to Asia 2023 took place at the Futian Convention Center, in the heart of the city of Shenzhen, and hosted more than 15k professional operators from all the major provinces. Concurrently with Wine to Asia, the Greater Bay Wine Week was held, the first and only initiative that networks the ho.re.ca world of the Greater Bay Area.

The 2024 edition of Wine to Asia is scheduled from May 9th to May 11th, 2024.