Press releases

8-12 April 2010
SOL: five days touring Italy of extra virgin olive oil

The only International Exhibition dedicated to quality extra virgin olive oil ensures business opportunities for operators from all over the world and is equally a preferential showcase for national production. Regional groups shows and individual companies present the truly huge range of varieties of Italian extra virgin oils.

Verona, 2 March 2010 - Promotion of the best extra virgin olive oils at Sol (8-12 April 2010 – www.sol-verona.it) – the only International Exhibition dedicated to quality products. Celebrating its 16th edition, the show is larger and offers more services to exhibitors than ever before. The role of the event expands year after year, not the least as a tool for the promotion of oils from other countries, that seek in Verona a qualified site ensuring new commercial outlets.
As a preferential showcase of quality Italian produce, thanks to Italy's world leadership in olive oil exports, Sol stands as a vital opportunity for buyers arriving from all over the world, since the 5 days of event allow them to explore the entire panorama of olive oil in Italy. This year, regional group shows are particularly significant thanks to larger exhibition areas and even more companies offering a tour from north to south of the country by way of Liguria, Veneto (with the Garda DOP Consortium and the Veneto DOP Consortium), the Marches, Abruzzo, Tuscany (through the Province of Siena and Prato Chamber of Commerce), Latium, Campania, Puglia and Calabria, to close with Sardinia.
As ever, the event embraces two fronts: product culture and b2b contacts.
In the first case, education about the use of quality oil is ensured through tasting stages presenting the various production regions and cuisine workshops in the Sol Goloso Restaurant. Here, chefs of the 5T Quality Academy (Territory, Tradition, Typicality, Traceability, Transparency) will use extra virgin oils to prepare first and main courses and in pastry recipes.
The International Meeting Point is dedicated to b2b, where producers and operators from all over the world can meet and "talk business".
Moreover, the Buyers Club has also been upgraded. This service developed by VeronaFiere allows international operators to schedule meetings with exhibiting companies prior to the exhibition itself. As a way to expand the number of business contacts, this year sees the launch of incoming action for selected buyers from around forty countries in Europe, America and Asia; these include China, Japan, Singapore, Russia, India, USA, Canada and Latin America.
They will be invited to the Oil Archive, a selection of excellence from all over the world - in other words, the oils winning medals and special mentions in the International "Sol d’Oro" Competition.
Thanks to the schedule alongside Vinitaly and Agrifood Club, Sol further enhances its appeal among international visitors, who can establish contacts with the very best in Italian agro-food production, on display in Verona in all its facets. This meeting of tastes and flavours is achieved not only at Sol Goloso but also through Designer Restaurants, the Designer Self Service Restaurant managed by the European Young Restaurateurs Association and in all the Citadels of Gastronomy, where traditional dishes in Italian cuisine are prepared by internationally famous chefs and served with the best wines by companies exhibiting at Vinitaly.
This is an extraordinary possibility for valorising and promoting the culture of Italian food world-wide, at the same time as expanding opportunities for business contacts.

Verona, 8/3/2010

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